What is this movement we want to be a part of, you ask? Fair question.
The First & Second Waves
The first wave of coffee began when people consumed coffee out of vacuumed cans at home or office produced by companies like Nescafe or Bru. Easy accessibility to instant coffee made it a popular drink in no time. The second wave began when brick and mortar stores like Starbucks started selling coffee. The idea of going to a coffee house to get your drink made by someone behind a counter was delightful. Coffee houses soon became popular and people started socialising and conducting business there.
The Third Wave
In the early 2000s the “third wave” of coffee movement began. Shop owners started giving more heed to how responsibly the green beans were grown and where they were coming from. Coffee was now treated like a nuanced craft beverage like wine or beer. Roasters and baristas started caring about how high the coffee was grown, what kind of soil was present at the farm, and how it was processed afterwards. Roasting coffee became an art to bring out the complex flavors. Consumers were excited to experience notes of fruits, chocolates, or spices in their brewed cups from single origin beans.
Riding the Third Wave
India very recently saw a surge in the growth of large corporations setting up coffee shops which one could relate to the second wave, but at the same time there are roasters who are introducing India to the third wave.
At Third Wave Roasters we truly believe that a cup of coffee is not just a beverage - it's a story. Paying attention to every small detail at every single step is meticulous but necessary. As coffee is a yearly crop, farmers only have one chance every year to grow and process it right, and it requires a lot of effort. At Third Wave Roasters we respect the amount of care that’s given to the beans at farms and try our best to do the same when we roast it in small batches to bring out the best they have to offer. We visit and work with farmers directly to understand and ensure responsible growing practices as having good beans is the first and foremost step to a good cup. Fresh coffee has a shelf life of two to three weeks at most no matter how it’s stored; therefore it has and must be roasted in small batches to guarantee freshness and consistency. We truly believe in empowering our customers with as much transparency as possible to understand and enjoy our thoughtfully roasted coffee.
